The Best New Tool in Make-Up! - Sephora + Pantone Colour IQ

I was browsing through the Seventeen.com website when I stumbled upon an article about a new tool at Sephora that will find your exact foundation shade in about 30 seconds. It is called the  Sephora + Pantone Colour IQ. This innovation sounded really cool so I decided to write a post  to let my readers know about it. There is no Sephora in Australia (I have visited the store while overseas though) but if there was I would definitely go in just to try this tool.

Sephora has paired with Pantone to create an innovative tool that will find the perfect foundation colour for your skin. The Sephora + Pantone Color IQ matches your skin colour to the perfect foundation shade. By waving the wand over 3 sections of your face (a Sephora expert will do this for you), you will be provided with one of the 110+ Pantone colours that best match your skin tone. The tool then finds all the foundations and BB creams available at Sephora that come in your colour and you can choose whether you wish to purchase them or not. I think that this is such a great, innovative tool

Read the Seventeen article here
Find out more at http://www.sephora.com/color-iq